canpubDescriptionFull Title: Memo from Advertising, Publicity & Promotion (McClelland & Stewart) to Jack McClelland (McClelland & Stewart), 15 September 1972Creator: McClelland & StewartCase Study: Publishers’ Catalogues and a Chariot on Yonge Street: Marketing Canadian BooksDate: 15 September 1972Place: Toronto, Ont.Material Type: memorandumEra: 1918-1980 CitationContributor: McMaster UniversityCollection/Fonds: McClelland & Stewart Ltd. fonds Call No.: McClelland & Stewart, Series A, JGM - CorrespondenceBox: 9File: 12 SubjectSubject: Berton, Pierre, 1920-2004McClelland & StewartAuthors and publishersMcClelland & Stewart -- Imprints Rights and Contributing InstitutionRights: Copyright, McClelland & Stewart: McMaster University owns the rights to the archival copy of the digital image in TIFF format.Contributing Institution: McMaster University Libraries TechnicalDimensions: 22 x 10 cmLanguage: engIdentifier: CP00138Type: imageFormat: jpg