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Promotional reading by Pierre Berton; excerpts from The Secret World of Og, [1961]
Memo re publicity for Pierre Berton's The Secret World of Og, [1961]
Case Study
'Publishers' Catalogues and a Chariot on Yonge Street: Marketing Canadian Books'
'Publishing for Children: McClelland & Stewart's Long Legacy'
Theme
Publishing Houses and the Periodical Press
The Business of Publishing
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