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The Windsor Star, "TV Times" cover featuring Pierre Berton, 2 March 1974
Photograph of Pierre Berton promoting CBC's "National Dream" TV series, 2 March 1974
Advertisments for Canadian literature and art, Maclean-Hunter flyer
Advertisement for "The Best of Pierre Berton" in Maclean-Hunter promotional flyer, "Choose Your Christmas Gifts"
Letter from Larry Ritchie to Pierre Berton, 20 September 1971
Letter from Larry Ritchie (McClelland & Stewart) to Pierre Berton, 20 September 1971, re royalties
Page 1 of letter from Pierre Berton to Larry Ritchie (M & S), 12 June 1975
Letter from Pierre Berton to Larry Ritchie (McClelland & Stewart), 12 June 1975, royalties

Case Study

  • 'Publishers’ Catalogues and a Chariot on Yonge Street: Marketing Canadian Books'
  • 'Publishing for Children: McClelland & Stewart's Long Legacy' ; 'Publishers' Catalogues and a Chariot on Yonge Street: Marketing Canadian Books'
  • (-) 'Royalties and the Rails: Pierre Berton’s Railway Books'

Theme

  • The Business of Publishing

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